Rodeo Drive Concours d'Elegance to Celebrate American & Automotive Heritage

Beverly Hills is gearing up to host the 31st annual Rodeo Drive Concours d'Elegance on Sunday, June 21, an event poised to dazzle enthusiasts with a spectacular showcase of automotive excellence. This year's edition carries particular significance, not only celebrating the enduring allure of luxury and car culture but also paying tribute to two momentous anniversaries: America's 250th and the 50th year of the illustrious Rodeo Drive Committee.

Presented in partnership with the City of Beverly Hills and the Rodeo Drive Committee, the free, family-friendly Father's Day event promises an eclectic lineup of rare hypercars, vintage classics, coachbuilt icons, and historically significant vehicles from across the globe. The Concours, a highlight of the global automotive calendar, transforms the iconic Rodeo Drive into a living museum, offering a unique opportunity for both residents and international visitors to immerse themselves in a world where design, engineering, and passion converge.

A Dual Anniversary Celebration on the World's Most Famous Street

The 2026 Concours d'Elegance is set to be a landmark occasion, intertwining the grand celebration of America's 250th anniversary with the half-century milestone of the Rodeo Drive Committee. This dual commemoration adds a profound layer of historical and cultural significance to an already prestigious event. Rodeo Drive Concours Chairman Bruce Meyer underscored this sentiment, stating that this year's Concours carries a special weight as it celebrates the passion, craftsmanship, and ingenuity that have long defined the nation's love for automobiles.

Adding to the rich tapestry of themes, the event will also shine a spotlight on the centennial of historic Route 66, acknowledging its profound and enduring influence on American car culture. From the early days of motoring to the modern era of supercars, the Concours aims to present a comprehensive narrative of automotive evolution, bringing together vehicles that embody different chapters of design and performance. Attendees can expect to see everything from meticulously restored vintage automobiles that evoke bygone eras to cutting-edge hypercars that push the boundaries of modern engineering.

An Unparalleled Display of Automotive Artistry and Community Spirit

Beverly Hills Mayor Craig Corman highlighted the Concours d'Elegance as an annual tradition eagerly anticipated by the community. He noted that beyond being a rare chance to witness a breathtaking array of classic and modern 'trophy' cars lined up on Rodeo Drive, the event successfully unites residents and visitors in experiencing the vibrant energy that the city so uniquely creates. This convergence of automotive enthusiasts, casual observers, and families underscores the Concours' role not just as a static exhibition but as a dynamic cultural gathering.

The vehicles on display will represent the pinnacle of automotive artistry, with each car telling a story of innovation, design, and passion. From the sleek lines of a vintage European masterpiece to the raw power of an American muscle car, the collection is curated to appeal to a broad spectrum of tastes. The presence of coachbuilt icons, vehicles custom-crafted to exacting specifications, further emphasizes the bespoke nature of high-end automotive collecting, a hallmark of the classic car lifestyle.

Rodeo Drive Committee President Kathy Gohari also reflected on the significance of this year's event, especially as Rodeo Drive celebrates its 50th anniversary. She emphasized the enduring connection between luxury, style, and automotive culture that has defined the street for decades, from the craftsmanship and innovation of the finest automobiles to the passion and community they inspire. The Concours, presented by O'Gara Coach Beverly Hills, is more than just a display of vehicles; it's a testament to the thriving global culture of automotive appreciation, fostering a sense of shared enthusiasm among diverse groups.

As the countdown to June 21 begins, the Rodeo Drive Concours d'Elegance stands ready to offer an unforgettable experience, blending historical tribute with contemporary automotive marvels. It remains a powerful testament to the timeless appeal of the automobile and the vibrant community that cherishes its past, celebrates its present, and anticipates its future.