BMW 328 “Bügelfalte” Crowned 'Best of Show' at Concorso d'Eleganza Villa d'Este 2026
Lake Como, Italy – The prestigious Concorso d'Eleganza Villa d'Este 2026 concluded this past weekend, once again affirming its status as the world's most elegant celebration of historic automobiles. Set against the breathtaking backdrop of the Villa d'Este luxury hotel on the shores of Lake Como, the event brought together an extraordinary collection of motoring masterpieces under the evocative banner of “Future needs Heritage.”
The highly anticipated “Best of Show” award, the coveted Trofeo BMW Group, was bestowed upon the magnificent 1937 BMW 328 “Bügelfalte.” This unique, one-off model captivated the jury of distinguished experts with its unparalleled beauty and historical significance. Its distinctive name, “Bügelfalte,” which translates to “trouser crease,” refers to the eye-catching metal edging gracefully adorning its front wings, a design element that set it apart in its era.
A Triumph of Automotive Artistry
The owner of this exquisite BMW 328, Stefano Martinoli, proudly accepted the prestigious award, marking a significant moment in the car's celebrated history. The BMW 328 itself is a legendary sports car, renowned for its advanced engineering and competitive success in the pre-war era. The “Bügelfalte” variant, being a singular creation from the Munich plant, embodies a particular chapter of innovative design and bespoke craftsmanship. Its victory underscores the Concorso's dedication to honoring vehicles that represent pivotal moments in automotive evolution, blending performance with aesthetic genius.
Beyond the jury's selection, the public also cast their votes for the Trofeo Coppa d'Oro Villa d'Este, which was awarded to a stunning 1963 Mercedes-Benz SL 300 Roadster. Owned by Eric Blumencranz from the USA, this particular vehicle was among the very last examples to leave the factory, adding to its rarity and appeal. The public's choice highlights the enduring affection for iconic designs that have graced roads and racetracks across generations.
Bridging Eras: From Classic Gems to Visionary Concepts
The 2026 Concorso showcased a diverse array of 54 vehicles from 13 different countries, meticulously categorized into eight competition classes. This curated selection provided a comprehensive overview of more than a century of automotive history, allowing attendees to marvel at everything from the early epochs of the automobile to cutting-edge concept cars and prototypes. The inclusion of the “Concept Cars & Prototypes” class served as a compelling bridge, illustrating how the foundational principles of design and engineering from the past continue to inspire the automotive innovations of the future.
Adding another layer to the celebration of heritage, the event also featured elements of the ongoing BMW Art Car World Tour. This tour is commemorating landmark anniversaries for two iconic art cars: Robert Rauschenberg's 1986 BMW 635 CSi and John Baldessari's 2016 BMW M6 GTLM. These moving works of art have already been seen by over two million visitors globally and are set to culminate in a major exhibition at BMW Welt in Munich in the summer of 2026.
The Concorso d'Eleganza Villa d'Este, held between May 15th and 17th, 2026, offered an unforgettable experience for both participants and visitors. The picturesque spring temperatures and the magnificent setting of Villa d'Este created an ambiance where the beauty of automotive heritage could be fully appreciated. From the elegant parade of historic cars through the grounds of Villa Erba to the detailed scrutiny of each vehicle's provenance and preservation, the event was a testament to the passionate community dedicated to safeguarding and celebrating automotive history for future generations. The success of this year's Concorso solidifies its role not just as a competition, but as a vital custodian of motoring culture.